Proof, not estimates
Every play is logged by the screen that played it. Advertisers see where their ad ran and how often, rather than a projected reach figure that nobody can check.
Advertising that belongs to the neighbourhood
ReachScreen turns the televisions that businesses already own into a local advertising network. Venues earn from a screen that used to cost them money. Advertisers reach the people sitting in front of it, and get proof it actually played.
Why we exist
Two problems that solve each other
01
Many businesses are priced out
Outdoor advertising is sold to companies with national budgets. The businesses that make up a neighbourhood - the salon, the pharmacy, the phone shop - have almost nowhere to advertise except social media, where they compete with the whole world for attention.
02
Venue screens earn nothing
Meanwhile a great many venues already have a television on the wall, playing whatever happens to be on. It costs them electricity and returns nothing. It is sitting in front of exactly the local audience those businesses want to reach.
03
We connect the two
A small player app turns that television into a ReachScreen channel: entertainment chosen for the space, with local ads woven between it. The advertiser gets a screen in the right neighbourhood. The venue gets paid for it.
What we hold to
How we run this network
The venue gets paid
A venue's TV is their asset, not free inventory for us to fill. Venues hosting our screens earn a share of what the advertising on them makes.
Priced for the businesses on the street
Billboards and radio are priced for national brands. A salon, a phone shop or a gym should be able to advertise to the neighbourhood it actually serves, at a price that makes sense for that neighbourhood.
A screen that is off earns nobody anything
Every morning we check that each screen has collected the day's ads and sent back a record of what it played. If one has not checked in, the venue hears from us that morning rather than at the end of a month of nothing.
Where we are today
The network, honestly
1screens on the network
1venues hosting them
1.4k+ad plays logged
Get involved
Whichever side you are on
Advertise on our screensReach people where they are already sitting and watching.Put a screen in my venueTurn the television you already own into monthly income.
Questions, or something you would rather ask a person? [email protected]